Case study: Our engagement with Renascor Resources (RNU)
Aug–Nov 2021
ASX:RNU
Nordic Investors was initially engaged by Renascor Resources (RNU) in April 2022 to bring visibility to their projects and the current investment opportunities they represent. RNU is a mineral exploration, development, and evaluation company based in Kent Town, Australia. Established in 2009, the company was formerly known as Renaissance Uranium Limited before it changed its name in December 2013. Renascor Resources Limited is actively engaged in the exploration for graphite, gold, copper, uranium, and other minerals. The company’s primary focus is the Siviour graphite project located in Eyre Peninsula, South Australia. Renascor Resources Limited is committed to discovering and developing economically viable mineral resources to maximize value for stakeholders.
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More engaged Potential stakeholders
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Increase in Inquiries about the company's performance
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Increase in positive interactions with the company's news releases
Renascor Resources has developed an advanced, environment friendly, hydrofluoric acid (HF)-free graphite purification process that has been approved by the world’s leading anode companies. This means that the company stands to benefit from the potential of becoming a major provider of battery anode materials.
We began our work by conducting research and due diligence on the company to understand its strengths that could potentially be attractive to Nordic audience. We found that the company’s technology, ethically sources graphite, and reliance on Australian resources gives it a unique advantage globally.
Based on our initial research, we planned a PR campaign to bring attention to the company’s endeavors. The plan included several components. Firstly, we worked on the aesthetic appearance of the company’s communication materials to be presented to different stakeholder groups. Secondly, we fine-tuned the messaging in those brochures and other communication materials to ensure the message was heard loud and clear by the Nordic audience. This combination of focusing on aesthetics and performance proved to be effective.
We also hosted interviews with senior leaders and advisors at the company, asking them challenging questions to demonstrate the company’s resilience. We also held webinars, during which the directors and managers presented the most recent updates, discussed their operations and performance, and answered questions from the attendees. This was to initiate the dialogue and elevate engagement between the company and the audience, thereby creating a ripple effect.
To further engage and solidify trust with the Nordic audience, we held roadshows where we arranged one-on-one meetings with the company’s leaders to enable anyone who is interested to discuss the strategy and potential of the business in greater detail. This allowed audience to not only hear RNU’s story, but also to become advocates and share it with their networks.
Renascor Resources has seen remarkable success in the international market, and we are delighted to be working with them in the long-term. We are incredibly impressed with the hard work and dedication they have put into the purified spherical graphite space, and we look forward to seeing the progress they make in the future.
About Renascor Resources
Renascor’s main product is purified spherical graphite, but its advantage does not end there. Its high ESG credentials which can be seen in its process and contributions to the community are a part of the company’s identity.
According to one study, the global spherical graphite market size was valued at USD 2,435.8 million in 2019 and is anticipated to reach USD 9,598.8 million by 2027, registering a CAGR of 18.6% over the forecast period. The market is witnessing a double-digit growth due to its widespread utilization in lithium-ion battery production. The increasing demand for alternative energy sources, consumer electronics, lithium-ion batteries, and growing awareness about carbon dioxide emissions are some of the factors driving the market demand.
